Initiative

Cannes Lions 2016: Make Ads Good Again

July 6, 2016 | Share this article

Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising. Instead we have as an industry got stuck in the weeds, and used technology more to obfuscate than to enlighten. Understandably, consumers have had enough, and have in many cases completely blocked us out. The best

How One Pollster Correctly Predicted Brexit

July 1, 2016 | Share this article

As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome. Yet one new organization, Qriously, did correctly foresee what would happen. Qriously used a different technique to the established market research organizations. Qriously’s secret

Talent is a key differentiator for agencies, and yet talent management remains a major challenge in the industry. LinkedIn invited some of the most brilliant minds in the advertising world to share their perspective on this very important topic. What are top agencies worldwide doing to attract, develop and retain great talent in today’s incredibly

Ad technology business Cadreon, part of IPG Mediabrands, has notched up another first for the Australian media industry with a new platform that allows digital catalogues to be marketed programmatically. Cadreon has developed its new platform from multiple technology sources such as MediaMath, Rubicon and AppNexus. The agency’s clients can now programmatically reach potential customers

Live from the Cannes Lions Festival of Creativity, Ann Nurock spoke with Marc Taback, CEO of Initiative Media, about his experience in judging work entered into the Media Lions category and the importance of properly packaging your media award entries so that they resonate with the judges, who often view hundreds of piece of work

“Data, technology, creativity all coming together – that was just starting 5 years ago. Was programmatic a word 5 years ago? I don’t think so. And now it is THE word.” During Cannes Lions last week, I spent some time with my dear friend, David Cohen, who is MAGNA Global’s newest President for North America.

Facebook use is usually frowned upon during office hours, but IPG Mediabrands Canada is asking its staff to spend more time than ever with the social media platform. But it’s not all status updates and likes, as Interpublic Group’s media arm has become the first agency to implement company-wide training on Facebook’s one-year-old training and