Amazon make Campaign’s Adwatch of the Year
Congratulations to our client, Amazon, for making it into Campaign’s annual Adwatch of the Year tables. As we all know, throughout the year there are numerous awards that are judged by the industry, but what makes Adwatch of the Year extra special is that it is purely judged by the general public.
Not only did Amazon make it into the Top 10 best-recalled brands, but they also took joint fourth place in the Top 10 most memorable individual TV ads table with their Amazon Fire TV ad. Well done to the teams in Initiative who, alongside the creative agencies involved, helped get Amazon noticed by the public.