UM’s Digital VP Matt Ramella is back from Cannes 2016 and wants to get human with media again
People are changing faster than brands can keep up. We’re adopting new products, technologies and platforms at a pace never before seen in the history of advertising. In this dynamic world, it’s clear that the old ways of marketing and media no longer cut it.
And this is why the Cannes Lions Festival is so important. Although the week has become many different things to many people, it ultimately provides us with a forum to connect as a global advertising community and be inspired through creativity & innovation.