UM Hong Kong wins VF Corporation’s regional media business
UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million.
The American lifestyle apparel, footwear and accessories company has a worldwide portfolio comprising more than 30 brands such as Wrangler, Jansport, Eastpak, Kipling, Timberland and North Face.
The pitch was aimed at consolidating media planning and buying for key brands under the VF umbrella, including The North Face, Kipling, Vans, and Lee.