‘Sports marketing in the golden age of content’ – Pradon Sirakovit, IPG Mediabrands Thailand

June 4, 2016 | Share this article

No other form of content can induce so much passion, conversation, engagement and, in this particular case, heated debate as sport. No other form of content has the power to provoke a sense of patriotism and tribalism.

Sport is directly synonymous with the words “victory”, “determination”, “perseverance”, “cooperation”, and many other terms associated with the human will, which is the reason countless millions are glued to the television whenever representatives of Thailand go head-to-head with opposing nations.

Brands want to associate themselves with the human heart, and nothing else comes close to touching hearts as the power of sports.

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