New Cadreon platform markets digital catalogues programmatically

June 29, 2016 | Share this article

Ad technology business Cadreon, part of IPG Mediabrands, has notched up another first for the Australian media industry with a new platform that allows digital catalogues to be marketed programmatically.

Cadreon has developed its new platform from multiple technology sources such as MediaMath, Rubicon and AppNexus. The agency’s clients can now programmatically reach potential customers with whole or part of their catalogue inventory, multiplying audiences with an interactive platform that takes people from product enquiry to purchase in a single digital format.

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