Magna Global’s Cohen: Old And New Media Mingle At Cannes For Shared Learning
This year’s Cannes Lions International gathering poses a unique juxtaposition, says Magna Global’s David Cohen. Traditional media companies will be showing how they can compete with the latest hot digital offerings and the latter group will be trying to learn something from the legacy media folks.
“There are traditional companies that are thinking about their offering in new ways,” Cohen, who is president of North America for the media unit of IPG, says in an interview with Beet.TV. “Whether it’s traditional broadcasters or out of home companies who are thinking about technology and data and going to the market differently.”