IPG Mediabrands Wins at Festival of Media Asia Pacific Awards

March 22, 2016 | Share this article

UM, Initiative and Ensemble teams, together with diversified services of Rally and Ingenuity, shined at the Festival of Media event in Singapore, clinching nine awards, including the coveted Campaign of the Year: How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger. In all, IPG Mediabrands had 15 shortlisted entries from across Asia: six from Malaysia; four from India; three from Hong Kong; one from Thailand and one from Australia.

Click the links below to view the cases

Best Experiential Campaign

Kit Kat Studio (Bronze Winner)
Kit Kat by Ensemble Australia

Best Targeted Campaign

How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger (Silver Winner)
KFC by Ensemble, UM and Rally Malaysia

Best Use of Content

How Telekom Malaysia Gamified a TV Ad to Help Those in Need (Gold Winner)
Telekom Malaysia by UM, Rally and Ingenuity Malaysia

Best Use of Video

How We Used Programmatic to Develop Video Content and Reach Millennials, Resulting in the Best Performing KFC Burger in Ages (Gold Winner)
KFC by UM, Rally and Ensemble Malaysia

How Telekom Malaysia Gamified a TV Ad to Help Those in Need (SILVER WINNER)
Telekom Malaysia by UM, Rally and Ingenuity Malaysia

The Magic of Bubbles (Bronze Winner)
Johnson’s Baby by Initiative Thailand

Consumer Research Award

Pamper Your Butt (Bronze Winner)
Andrex by UM, Rally Hong Kong

The Smart Use of Data Award

How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger (Silver Winner)
KFC by UM Malaysia, Ensemble Worldwide and Rally Malaysia

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