IPG Mediabrands Singapore rallies National Day pride
National Day Parade (NDP), the annual event that aims to reach and impact Singaporean pride ahead of its independence day, has partnered Rally Singapore as its social media agency this year.Rally is the social media arm of IPG Mediabrands Singapore.
The appointment involves integrated content strategy for all official NDP social media platforms.
Lieutenant-Colonel Shane Lim, chairman of this year’s NDP multimedia committee, stated: ” Rally shone through with their passion, energy, and thorough understanding of what was required of them. They have been remarkably efficient and have been able to keep pace with all our requests and complement our objectives.”