IPG Mediabrands predicts winner of #EURO2016

June 13, 2016 | Share this article

Last Friday began Euro 2016 with 24 participating nations struggling to achieve this trophy. IPG Mediabrands has predicted that, once again, the championship will be won by Spain being runners – up France , host nation. The other semifinalists are expected to be Germany and England, despite the fact that England has not been in a semifinal of the Euro since 1996.

The team of IPG Mediabrands Marketing Sciences is located behind this tool has explored the possibilities of match results. This tool builds statistical models by investigating a number of key factors, including:

• The offensive and defensive capabilities of the participating countries
• Differences in classification FIFA
• The advantage of France as host country
• The temperature differences for teams compared to their away games
• The effects of a bad strategy in strong teams

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