IPG Mediabrands Draws Up a Blueprint With Facebook

June 24, 2016 | Share this article

Facebook use is usually frowned upon during office hours, but IPG Mediabrands Canada is asking its staff to spend more time than ever with the social media platform.

But it’s not all status updates and likes, as Interpublic Group’s media arm has become the first agency to implement company-wide training on Facebook’s one-year-old training and certification program, Blueprint.

Launched in May 2015, Blueprint is a free tool intended to help agencies and marketers develop more effective advertising campaigns on Facebook, which now boasts 1.65 billion active monthly users.

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