IPG Mediabrands Celebrates 11 Festival of Media MENA Wins

April 22, 2016 | Share this article

Initiative Media, UM MENA, and J3 MENA, collectively picked up 11 awards including two gold’s.

Best Entertainment Platform

Sing for Abdo (Silver)
Dubai Media Incorporated by Initiative Media Middle East

Best Communications Strategy

Johnson’s Baby Bath Time Song (Silver)
Johnson’s Baby by J3 MENA

Best Engagement Strategy

Fanta Gaming Masters (Gold)
Fanta by UM MENA

Best Experiential Campaign

Fanta Gaming Masters (Gold)
Fanta by UM MENA

Best Targeted Campaign

Dettol Hajj (Silver)
Dettol by Initiative MENA

Best Use of Content

Ramadan Prejudice (Silver)
Coca-Cola by UM MENA

Best Use of Digital Media

Durex Real Feel: MENA Launch (Silver)
Durex Arabia by UM MENA

Best Use of Video

The Green Genie (Gold)
Etisalat by Initiative Egypt

Best Use of Video

Old Rivals (Silver)
Coca-Cola by UM MENA

The Effectiveness Award

Step Up for Life (Bronze)
One Touch by Initiative Media

Twitter Live Marketing Award

Old Rivals (Silver)
Coca-Cola by UM MENA

View Full Winners List