IPG Mediabrands appoints Scott McBride from Ogilvy as APAC chief digital officer

July 20, 2016 | Share this article

IPG Mediabrands has hired a new regional head of digital, Mumbrella can reveal.

Scott McBride joins as APAC chief digital officer from Ogilvy Hong Kong, where he was managing partner, to take on the top digital position for the new-look media agency group.

He will move from Hong Kong to Singapore, the agency’s regional HQ, to take on the role, reporting to IPG Mediabrands’ Sydney-based APAC COO Reg Davidson.

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