Initiative Wins Cancer Council Media Account

May 23, 2016 | Share this article

Cancer Council Australia has appointed Initiative to manage its national fundraising media portfolio after a competitive pitch.

Previously a number of media agencies worked for the charity on an ad hoc basis.

The Cancer Council Australia spends close to $4 million on media each year, separate to the $8 million spent by state affiliates, according to Nielsen figures. This includes government funded prevention campaigns outside of the national pitch.

Key national campaigns Initiative will work on include Daffodil Day, Australia’s Biggest Morning Tea and Pink, as well as Cancer Council’s licensed sun protection products.

“As one of Australia’s most well-known and respected charities, Cancer Council provides endless opportunities for highly effective fundraising media campaigns. We’re looking forward to bringing our plans and ideas to market with the Cancer Council team,” Initiative CEO Lee Leggett says.

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