Christian Scholz Appointed CEO of Initiative Germany

April 21, 2016 | Share this article

Initiative is delighted to welcome Christian Scholz as new CEO of Initiative Germany (Hamburg). As a results-driven, energetic and business growth oriented manager, Christian is a prestigious and experienced industry veteran.

Starting his new position as CEO of Initiative Germany in October 2016, Christian will continue the successful growth of the agency. Together with Mathias Glatter, COO Initiative Germany and the Initiative management team he’ll ensure the strategic and dynamic development of Initiative within the market and the consistent expansion of the agency’s digital business.

“We are very pleased that Christian has decided to join IPG Mediabrands as CEO of Initiative. Not least because of his excellent digital expertise, our national and international management is convinced that Christian is the perfect person to assume this position. His broad experience (as a client at Ferrero and also with MEC, Dentsu Aegis, OOH specialist Kinetic and Mindshare) and his deep understanding of the business will provide new momentum within the agency and expand the further digital transformation”, said Michael Dunke, CEO IPG Mediabrands DACH.

Christian Scholz formerly worked as CEO for the German Mindshare business in Frankfurt where he was also entrusted with the digital expansion of the agency.

As a member of the European Initiative Board and Global Council, Christian is furthermore responsible for the product and service development at international level.